" 96% of internet users say they have searched or watched videos to better understand a product or service before buying it"

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" 74% of these users confirm that the video was decisive in their purchase decision"

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(ine, statista, the state of video marketing report. WYZOWL…)

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" 95% of companies say that video content helps their customers understand their products"

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"More than 43% of these companies say they have reduced their customer service and support costs thanks to video content"

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(ine, statista, the state of video marketing report. WYZOWL…)